Before diving into this post, if you haven’t already, you should read Part 1: The Dual Adoption Curves of Bitcoin. That post explains how Bitcoin adoption can be understood by exploring its dual adoption curves in the context of the Diffusion of Innovations theory.

In this post, I’ll explain the concept of ‘Crossing the Chasm’ and hypothesize that the Lightning Network is Bitcoin’s Crossing the Chasm Superpower.

Crossing the Chasm

In the early 1990s, Geoffrey Moore studied the relationship between the burgeoning tech startup ecosystem and the Diffusion of Innovations theory. In his book, Crossing the Chasm, Moore posited a minor, yet enormously…


The adoption of Bitcoin is one of the most fascinating developments of the past decade. For misinformed critics, the adoption of Bitcoin is a confounding evolution. Regardless of their confusion, the adoption of Bitcoin can be explained by understanding its dual adoption curves: Bitcoin, the asset, and Bitcoin, the network.

In this piece, the first of a two part series, I’ll explain Bitcoin’s dual adoption curves in the context of the Diffusion of Innovations theory. Then, in Part 2, I’ll dive into the rapidly approaching ‘crossing the chasm’ moment and posit a hypothesis on Bitcoin’s crossing the chasm superpower.

The Human Reaction to Innovation

The…


This week, Instagram introduced Stories, a “new” feature that lets you share all the moments of your day without keeping them on your profile. Multiple photos and videos string together in a slideshow format to become a “story.” The posts will disappear after 24 hours.

Sound familiar?

The Snapchat direct attack is not a surprising move by Instagram considering Facebook itself has twice tried to copy Snapchat using standalone apps (Poke and Slingshot). Why is Snapchat such a threat to Facebook and Instagram? First, attention is a zero sum game (especially on mobile). Attention paid to Snapchat is attention taken…

Michael Levin

#Bitcoin Previously: Product and Growth at Google for Grasshopper App and Google TV. Wharton. Engineering Entrepreneurship.

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